Commerce ministry to revive Ayush sector globally through revised national scheme
Suja Nair Shirodkar, Mumbai
Monday, September 22, 2014, 08:00 Hrs [IST]
The Union commerce ministry is planning to launch a dedicated programme for the Ayush sector under the national scheme which is aimed at reviving and boosting the industry globally. It is understood that prime minister Narendra Modi has already given directive to the commerce ministry to formulate a comprehensive road-map for fostering a favorable environment for the Ayush sector.
The commerce ministry has already set up an Ayush advisory group for the same, which will be headed by Sudhanshu Pandey, joint secretary, ministry of commerce. In fact he has already sought specific suggestions from the industry to strengthen the Indian traditional system of medicines which comprises Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (Ayush) for enhancing trade.
Sources informed that the government is very keen on strengthening this segment and has very specific agenda on what needs to be done to spur the growth of this sector. Sources informed that the government plans to propagate not only yoga but also other traditional system of medicines as well across the globe in a very authentic way, well supported and represented by the government of the country.
Industry insiders stressed that this initiative will go a long way in helping the growth of the industry which has been going through a very rough phase in the recent times. Most importantly many feel that the government's systematical and thoughtful support will help the Indian Ayush sector to thwart the Chinese competition successfully in the long run.
While China has been investing heavily to develop their traditional system of medicines, the Indian government has been lagging behind in the past for propagating the same which has forced the Ayush segment to take severe brunt globally. Thus, this move has been welcomed by the industry wholeheartedly as they strongly feel that the times may be really changing for them for good.
Interestingly, the health ministry also had recently launched the National Ayush Mission (NAM) which is aimed at addressing the gaps in health services within the country. The decision to launch the mission was taken in a meeting of the Union Cabinet chaired by PM Narendra Modi, which again seems to point out to their commitment to revive the Ayush domestically as well as globally.
source PHAMABIZ.COM
Suja Nair Shirodkar, Mumbai
Monday, September 22, 2014, 08:00 Hrs [IST]
The Union commerce ministry is planning to launch a dedicated programme for the Ayush sector under the national scheme which is aimed at reviving and boosting the industry globally. It is understood that prime minister Narendra Modi has already given directive to the commerce ministry to formulate a comprehensive road-map for fostering a favorable environment for the Ayush sector.
The commerce ministry has already set up an Ayush advisory group for the same, which will be headed by Sudhanshu Pandey, joint secretary, ministry of commerce. In fact he has already sought specific suggestions from the industry to strengthen the Indian traditional system of medicines which comprises Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (Ayush) for enhancing trade.
Sources informed that the government is very keen on strengthening this segment and has very specific agenda on what needs to be done to spur the growth of this sector. Sources informed that the government plans to propagate not only yoga but also other traditional system of medicines as well across the globe in a very authentic way, well supported and represented by the government of the country.
Industry insiders stressed that this initiative will go a long way in helping the growth of the industry which has been going through a very rough phase in the recent times. Most importantly many feel that the government's systematical and thoughtful support will help the Indian Ayush sector to thwart the Chinese competition successfully in the long run.
While China has been investing heavily to develop their traditional system of medicines, the Indian government has been lagging behind in the past for propagating the same which has forced the Ayush segment to take severe brunt globally. Thus, this move has been welcomed by the industry wholeheartedly as they strongly feel that the times may be really changing for them for good.
Interestingly, the health ministry also had recently launched the National Ayush Mission (NAM) which is aimed at addressing the gaps in health services within the country. The decision to launch the mission was taken in a meeting of the Union Cabinet chaired by PM Narendra Modi, which again seems to point out to their commitment to revive the Ayush domestically as well as globally.
source PHAMABIZ.COM
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